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This site has the following in the web site, "Dry Utility Pipeline Conduit Underground Construction and More." Our analyzers noticed that the web site also stated " With over 35 years of experience, McKuin Pipeline Inc." The Website also stated " is committed to maintaining customer satisfaction, trust and integrity by delivering quality products and services conforming to industry best practices and continuous process improvement. Voice Data Fiber Optic Power Cable Splicing and Terminations. 320 Hunter Lane, Hollister, CA 95023." The website's header had dry utility as the most important keyword. It was followed by pipeline, conduit, and underground construction which isn't as highly ranked as dry utility. The next words the site uses is directional boring. horizontal boring was also included and might not be understood by search crawlers.